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Image via Ubisoft

In a recent interview with Finder, several questions surrounding Ubisoft's Project Quartz, the company's beginning foray into NFTs in games, were posed to the initiative's managing director, Nicolas Pouard. Many of these questions focus on the hugely negative reaction that video game fans have expressed since the company announced Projection Quartz last December.

When asked what he idea about the potential success of NFTs in games given this reaction, Pouard said, "Well, it was a reaction we were expecting." Adding that, Quartz is but the first pace toward something much bigger. While Pouard says that Ubisoft is listening to fan feedback, the consensus at the company is that they're going to continue moving forrad with implementing similar initiatives because they believe they are the hereafter of gaming.

Finder asked what Ubisoft saw as the positive benefits to players from NFTs. Pouard responded that these NFTs requite players something they can sell on when they're done with the game. This is what he sees as the endgame and admits that the company has to go against the menstruum in many areas while reaching toward it.

Pouard also revealed that the reason Ubisoft called its NFTs Digits was a way to differentiate them from NFTs. However, he admits that the company knew that its players would run into through any sort of lie it tried to tell, which is why the marketing campaign didn't endeavour to encompass the fact that this is an NFT initiative.

The interview goes over a couple of other topics, such as how eco-friendly Quartz is and the ins and outs of how players volition acquire their NFTs in the time to come. It ends with Pouard telling Finder that "we see that the ecosystem for a game can exist much, much bigger than what a game is today in terms of value creation for anybody."